Capital deployed:

£500,000 EIS qualifying

Use of funds:
  • Development of technology platform
  • Build sales and marketing strategies
  • Continued international expansion
  • Staff recruitment

Capital deployed:

£950,000 EIS qualifying

Use of funds:
  • Development of technology platform
  • Build sales and marketing strategies
  • Continued international expansion
  • Staff recruitment

The Insights Family is a fast-growing data analytics business which operates a subscription-based market research and insights platform focused on the kids, parents and under-30s market. The business currently surveys more than 3,400 parents and 4,000 children per week across 22 countries, providing valuable insights to companies such as Lego, Crayola and Warner Bros.

The Insights Family is based in Manchester and was founded by Nick Richardson in 2017 after spending his early career in marketing and digital publishing. At the time of our first investment, the company had 31 employees.

DSW Ventures made an initial £500,000 EIS qualifying investment in July 2020. The funding supported investment into the technology platform, through new hires, and enabled further international expansion as the business established itself as a worldwide market leader in the provision of first-party data intelligence into its target markets.

Our investment has catalysed significant growth with ARR increasing almost five-fold and the company proved its scalability by achieving this with an increase in headcount to 46. Company leadership has also been strengthened with the appointment of a new Chair and CEO.

This success has resulted in DSW participating in a £5.6 million Series A in December 2023, led by BGF – one of the largest and most experienced growth capital investors in the UK. The investment will allow The Insights Family to rapidly grow its international market share, capitalizing on the business’s differentiated software platform and its track record of delivering market-leading real-time insights for blue-chip customers.

Key Contacts:

Scroll to Top