The Insights Family is a young and fast-growing data analytics business which operates a subscription-based market research and insights platform focused on the kids market. The business currently surveys more than 4,000 children per week across 11 countries, providing valuable insights to companies such as Amazon, Crayola and Warner Bros.

The Insights Family is based in Manchester and was founded by Nick Richardson in 2017 after spending his early career in marketing and digital publishing. At the time of investment, the company had grown to 31 employees, led by Nick and a very talented management team.

DSW Ventures made a £500,000 EIS qualifying investment in July 2020. The funding will support investment into the technology platform, predominantly through new hires, and enable further international expansion as the business establishes itself as a worldwide market leader in kids market intelligence.