Roxfit is a training and race-day performance platform built specifically for hybrid competition. The app provides AI-powered training tools, pacing guidance, post-race performance analytics and wearable integration, allowing athletes to simulate race conditions, benchmark results and track progression.

Founded in 2024 by Hyrox enthusiasts Ben Wilson and Joey Allott, who recognised the poor quality of results and performance data provisioned from events, along with the absence of training plans and data insights, Roxfit has quickly grown to over 250k users and has positioned itself as the ‘go-to’ technical solution for Hyrox event participants and athletes interested in following hybrid training programmes.

DSW Ventures first invested in Roxfit in May 2025 with a £338,000 SEIS investment, as part of a round totalling £790,000. In March 2026, DSW Ventures invested a further £630,000 of EIS-qualifying capital as part of a £1.9m seed round.