Propello Cloud is a white-label customer rewards SaaS platform which offers customers a fully branded yet quick to implement “plug-and-play” solution. The platform enables customers to easily build their own rewards and partnership programmes, increasing value provided to their own end-customers and reducing churn.

The business was founded by CEO Mark Camp and COO George Charlesworth after spinning out of integrated marketing agency Workhouse in 2020. Propello Cloud is based in Manchester and is supported by Richard Gregory as chairman, an experienced start-up non-executive.

DSW Ventures made a £500,000 EIS qualifying investment in November 2022 as part of a total round of £650,000 co-investing alongside a syndicate of angel investors. The funding will support further sales and marketing activity and new hires to support further growth.