Hike SEO have developed a DIY search engine optimisation (SEO) platform, designed to help small businesses improve their visibility on Google in a cost-efficient but highly effective way. The product tells the user what they need to know to build a bespoke SEO strategy – and then guides them through the execution of that strategy. Hike’s customers can optimise their online presence without the significant cost of engaging a specialist consultant.

The Leicestershire-based business was founded by CEO Andrew Allen and CTO Kieran Headley, who worked together as SEO experts before starting the business in February 2017. They are supported by two seasoned operators – Jim Hogkins, former Managing Director of ContentCal, as Chair and Deborah Jones, former Finance Director of MLS, as CFO.

DSW Ventures made a £616,000 EIS qualifying investment in January 2023 as part of a total round of £675,000, co-investing alongside incumbent investor, Jenson Funding Partners. The round will accelerate Hike’s growth through new hires and support further product development.