Capital deployed:
- £625,000 EIS qualifying
Uses of funds:
- Implement game-changing features
- Build organic reach
- Develop further digital marketing and offline channels
- Strengthen management team
The PopTop events marketplace enables consumers and corporates to design and book bespoke events across the company’s network over 11,000 UK event and party providers. The platform matches customers planning events with suppliers such as caterers, entertainers, DJs and photographers. PopTop became the first online events marketplace globally to offer real-time transactions in October 2019, with its Instant Quotes functionality.
PopTop is led by CEO, Eugene Shestopal, and CTO, Ignat Tkhorovskiy who launched the business in 2014 in Kiev. The business subsequently relocated to Newcastle upon Tyne to focus on the UK market.
DSW Ventures has led two investments rounds totalling £1.05 million of EIS qualifying investment alongside Northstar Ventures. The funding has enabled the business to further develop the technology platform, expand the team and invest in its digital marketing activities’
Key Contacts:
| Keith Benson | David Smith |
