Capital deployed:

  • £325,000 EIS qualifying

Uses of funds:

  • Implement game-changing features
  • Build organic reach
  • Develop further digital marketing and offline channels
  • Strengthen management team

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The PopTop events marketplace enables consumers and corporates to design and book bespoke events across the company’s network over 11,000 UK event and party providers. The platform matches customers planning events with suppliers such as caterers, entertainers, DJs and photographers. PopTop became the first online events marketplace globally to offer real-time transactions in October 2019, with its Instant Quotes functionality.

PopTop is led by CEO, Eugene Shestopal, and CTO, Ignat Tkhorovskiy who launched the business in 2014 in Kiev. The business subsequently located to Newcastle upon Tyne to focus on the UK market.

DSW Ventures led a £615,000 EIS qualifying investment round in December 2018, alongside incumbent investor Northstar Ventures and newly appointed non-executive chairman, Rod Bulmer. DSW Ventures introduced the PopTop team to Rod, a former CEO of the Co-operative Group, who has been instrumental in refining the strategy and culture of the business.

The investment round facilitated growth in the software development capability to build Instant Quote and accommodate the incorporation of Venues as an event category. Eugene’s team has been further strengthened across finance and digital marketing, with further key appointments scheduled for the next 12 months.


Key Contacts:

keith bensonDavid Smith
Keith BensonDavid Smith